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Given the existence of IP address validation, BIN matching, and other techniques, fraud need not be a fact of life when you're operating your own e-commerce site. It is pure horror when you suddenly find out that the bank reverses a transaction, or Papal suspends your account pending an investigation. But there are preventive methods to improve selling online, especially in start-up or small ecommerce sites. Here are some advanced steps to reduce or eliminate online fraud. 
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Blocking free email addresses is a great leap. Did you know that this one step alone will immediately eliminate over 90% of credit card fraud? Anybody can get a free Hotmail or Yahoo email address, and a fake order can easily be on its way. And since everyone using the Internet has either a work email address or an ISP email address, you can easily do this to avoid credit card fraud and mounting frustration. 
IP address country matching and IP locator services are other tools you can explore. Every Internet user has a unique IP address, and this number looks like: 1. 62. 255.255. You can find out yours simply by typing in "What is my IP" on Google. 
As IP addresses are assigned regionally, IP address validation results reveal what city or region you live in. Optimize your shopping cart payment portal by running a check on the user's IP. If your credit card and the IP address dictate that the user is from a different country, then you definitely have a problem going on  
Validating IP addresses coming into e-commerce sites is a major leap in preventing fraud. You can ensure greater security and instant insight and immediate contact verification is set in place. Customer engagement is increased as well, since IP geographic data can be used to customize geographically-focused offers per specified regions. 
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SEO is the acronym of Search Engine Optimization. SEO is the process of increasing qualitative and quantitative traffic to a website by making the content of the site Search Engine friendly. It is not enough for a company or an individual to have an attractive website that does not have visitors. The internet is becoming the internationally recognized platform for businesses, and many people are increasingly embracing it to acquire services and products.

If a company wants to increase traffic to their site, they have to adopt SEO techniques because studies show that ninety percent of visitors online click on the first site on the search engine ranking. Search Engines such as Yahoo, Google, and Bing are tools for searching information. If your website is to get traffic and rank higher in the search results, it must have certain features such as having the relevant keywords. SEO makes it easy for Search engines to focus contents of websites using key phrases and keywords desired by visitors that come online.

When you optimize your website during designing and construction of the site to be SEO friendly, you will enjoy higher ranking. If you have a website that is well optimized, your site will attract more traffic than those of your competitors. When optimizing a site to be SEO friendly, two important aspects that should never be forgotten include Sitemap and Robots.txt.

Many SEO experts play tricks on search engines to improve on website ranking. People need to avoid these tricks because when Search engine discover the tricks, you might lose the trust of visitors on your site. Ensure you adhere to the SEO rules and regulations when constructing your website to increase visits of potential customers on the site.

For more on SEO experts and the rules and regulations governing the website optimization you can click here to read more.

E-commerce today is one of the most progressive spheres in technology. There has also been a vast change in people's mentality about online shopping and many of them who were initially skeptical have shed their inhibitions and started buying online. Organizations have taken due note of this changing trend and an increasing number of them are resorting to online means to sell their items online, popularly known as e-commerce. In order to get business and buyers, it is very important for any e-commerce company to resort to SEO. In this article, we explain how SEO could help you make profits in your business.

The very first reason why SEO is so very imperative to e-commerce business is because you don't need to pay up in order to get listed in search engines. This is opposite to paid marketing where search engines rank you higher in search results but on the downside, you are charged per click or for every impression. In the long run, it is never a sustainable business and unless you have high investments, paid marketing rarely succeed.

Research also shows that most people tend to click on organic results than on paid marketing ads because the former gives more accurate results. As you all know, search engine optimization is a method of increasing visibility in search engines. So if you rank higher in search results, better are your chances of driving traffic to your website.

A good SEO could also advise you on the market trends, the nature of the audience buying your products and the kind of products that you should promote to derive maximum sales. They could also advise you on site navigation and give tips on how to make it more user and search engine friendly.

Additionally, they could also make you aware of the high bounce pages and what you should do to lower bounce rates. Loading time, site bugs are some other prime concern areas which SEO's can quickly identify and help you to correct.

When you have thousands of products, ranking well for each and every one of them is a near impossible task and here SEO engineers could help you select the best keywords that would give optimum traffic and higher conversion rates. Given the current scenario where search engines scan other websites to gauge your reputation, it is near impossible to perform well in the e-commerce sphere. And this is the reason why you should pay a high emphasis on SEO if you are promoting your e-commerce website.

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A Google Adwords is beneficial to you and your business, because through it you can reach millions of customers all over the world, and as a result you can meet your target customers and sell goods to them, this form of advertisement has many benefits, and as a business person can be of help to you, below here are some of its benefits  

Customer attraction :By signing up for this form of advertisement, it will attract more customers to your business, because it will be easy for the business to be found by new customers who will visit your site thereby leading to the increase of your online sales 

International advertisement: It is another benefit that comes with Google adwords, because having this method of advertisement will enable you advertise your business locally or globally to your target group of customers, thus making many of your customers see what you have to offer as they visit your site

Reaching the right people: This method will also enable your business be able to reach the right people at the right time, because the business will be found by people through Google search  

Customer connect across the web: The method also offers you an opportunity to connect with your customers, because you are able to reach your target customers through relevant sites across the web it offers a range of options example by websites or marketing  

Provides for accountability: Another benefit of Google adwords is that it is accountable because this form of advertisement will show how many people noticed your advertisement , not only that will show the percentage of the people that clicked on the advertisement or tried to contacting you, all this can be shown with the help of a tracking tool.

Google adwords technology is constantly being enhanced, as new features such as mobile ads, video ads or even image ads are always added thus enabling advertisers be able to reach a whole spectrum of targeted customers in order to read more on this form of advertisement go online and search through Google

 

 

Search engine optimization (SEO) refers to the tactics employed to increase the number of people that go online to access a website, consequently increasing its ranking in search results. It incorporates both the creative and technical strategies that aid in driving traffic, increasing rankings as well as promoting search engine awareness. The aspects associated with SEO range from the information contained in a webpage to the relationship between your site and other sites available online. Sometimes all it takes to increase traffic is to design a site in such a manner that it is clearly understood by the search engines.

There are some phrases or words that may have a negative impact on accessibility and search engine optimization. One such phrase is 'click here', often used to direct visitors to a specific site. A hyperlink is basically used by search engines to aid in identifying the information contained in a link. Therefore, the word 'click here' does not actually give a clue on what a website is about. More often than not, users scan a webpage, and things such as hyperlinks would stand out. It is thus advisable to use hyperlinks coupled with descriptive words or texts. 

Websites that invest more in SEO compared to other forms of promotion and marketing would have high return rates. The right SEO would help a website get numerous visitors while a wrong one would bury it deep down in search engine results where there is minimal visibility. By boosting rankings, SEO ensures that the contents of a website are placed at the top where they can be readily accessed by a searcher. This clearly shows that understanding the basics of SEO is fundamental, especially for those who want their websites to thrive. The web is a perfect platform to get free information on SEO basics.

SEM which in full means Search Engine Marketing has gained popularity as a form of marketing but it should not be confused with Search Engine Optimization (SEO). Basically, SEM involves buying traffic via paid search listings and from advisements; SEO on the other hand refers to gaining website traffic organically, that is, through free listings. Click here to learn more differences between SEO and SEM. The following are the benefits of using SEM:

• Immediate results. If you want your business to be recognized immediately, then this is the ultimate choice. Unlike SEO where website can take months before you are recognized, SEM guarantees you of recognition as long as you pay for it. Visit this site (mheroes.com) and learn how websites are ranked using SEO. Search Engine Marketing is thus ideal for both startups and existing business who want to reach out new customers. 
• Cost effective. Even if you pay for this service, the conversion rate will be high due to the high traffic generated. READ MORE on how Search Engine Marketing can help you cut on marketing expenses and the advantages of using SEM over traditional forms of marketing. Another important point to note is that this medium protects the client from wasteful marketing. For instance, when you use Pay-Per-click advertisement, you only pay for the advert after a customer clicks on the link.
• Sends clear message. This forum gives you as business owner a chance to send a clear message to potential customers of the services or products on sale. As such you should use attractive and relevant keywords to send the message and attract customers. READ MORE on how to select keywords that will attract the right customers.

It is evident that there are a lot of benefits that a business can gain by using SEM. To experience the ultimate benefits of SEM, visit this website

SEO services refers to the method of search engine optimization, through which in the domain of business, a piece of valuable content can be optimized on the search engines like Google, Bing, and Yahoo. The entire procedure of optimizing content relies on finding out the right keyword. The content link is created on premise of the primary keywords only, which makes the URL particular and important.

SEO services permit you to generate web traffic to your business through positioning or ranking your website, page or articles high on the first page of Google.

But you need to add the SEO optimized content to raise the ranking of your site. For this purpose, consider the following exciting tips to write articles for SEO blogs: 

1. Title

Title is the key element of your SEO blog. Use the Google keyword tool to fine the suitable title, keyword phrases that suit your blogs.

2. Meta Description:

Now write an exciting meta description of your article that attracts the visitors to check your site or page again and again. This description ought to be somewhere around 150 and 160 words.

3. Keyword Density 

It is a measure of how often your keyword phrases shows up in your blog post. This density ought to be somewhere around 3% and 5%. 

4. Heading Tags 

Your keyword phrase ought to show up in your H1, H2 and H3 tags. These are you're heading tags. Your title is a H1 tag and you ought to just have 1 H1 tag. H2 tags are utilized for real headings as a part of your blog entries. H3 tags are utilized for sub headings under your H2 tags. 

5. Keyword Highlighted 

Your keyword ought to show up in your blog entries as bolded, underlined and in italics. You do this to attract thoughtfulness regarding your keyword, but this ought not be overused or look unnatural.
Conclusion:
Luckily, you can go online and can fine the suitable tools that measure the search optimization of your blog entries. There is a free WordPress plugin called WordPress SEO that can be utilized to guarantee you are upgrading your blog entry.
For more details visit this site.

Web design trends are fast evolving and becoming more multifaceted with each day that passes in the internet world. This is mainly because the Internet has become indispensable and is now an integrated aspect of our daily lives. From smartphones, tablets and iPads to traditional PCs, almost every person uses one of these gadgets.

Web design is all about transformation and experimentation using new ideas. With the current pace at which the internet world is growing, the introduction of new web design trends is inevitable.The past years have seen several web design trends emerge, some website design trends that have come up in 2015 and are going to get even more advanced in 2016 include;

Responsive design- In 2015 there have been several tools and technologies that have been designed and improvements made to make web designs more responsive especially for mobile device users. A website need to be extra responsive such that if you visit this site on any any device, you'll be able to clearly view the images, themes and text on any any device.This web design trend is yet to fully mature, which means we are yet to see more improvements in 2016.

Scroll in place of buttons - more and more people and businesses nowadays are using 'One page' type designs for their website.This makes possible for site visitor to read more content on a single page by simply sliding the page with a finger or just scrolling up or down,there is no more need to change page.This is as a result of the ever expanding mobile phone market where most users don't like having to move from one page to another.

Using larger and higher quality images (image based designing)- Modern site visitors prefer image to text, giving rise to info-graphics.Using more images passes the message faster to the viewer and also allows the visitor to share the images containing the intended message when they go online on social media such as Instagram, Facebook and Whats app.This has a greater impact in terms of marketing. Imagery is for successful web design.

Sleek site navigation, impactful imagery, relevant content and site responsiveness are key to great web design.

Search engine optimization is constantly evolving. Due to the constantly changing rules of SEO, many people consider it a waste of time, while others spend huge amounts of money to keep up.

This inevitably leads to the question: Is search engine optimization worth the effort, or not?

There are two factors that determine the viability of SEO:

Firstly, it is a matter of potential return on investment. This, in turn, is a complex calculation involving the number of monthly searches for what you have to offer, the number of competing websites and their rankings in Google, and the potential lifetime value of any newly acquired customer or client.

Keep in mind that SEO is an ongoing expense - not only because the rules of the proverbial game keeps changing, but also because your competition may constantly work on improving their websites. In addition to that, the way that people use search engines keep evolving all the time.

For example:

A number of years ago, John Doe would go online and search for "second hand cars". Today, however, he is more likely to search for "2012 Corolla for sale". While it means that your content needs to be increasingly specific, it also opens up new possibilities, which in turn reduces costs.

Longer phrases tend to have less competition in the search results, so it will be easier and cheaper to rank your website for a number of longer, more specific phrases than to rank for a broader phrase. While it will attract less traffic, the visitors will be more targeted, and more likely to buy because they already know what they are looking for.

If this is still not worth it, you may want to consider simply using Google Adwords to have your business seen right at the top of the search results. Click here for more information about it.

Secondly, the viability of search engine optimization depends on the techniques you apply. If you employ the wrong SEO company, you could end up with a problem in a year or two - as was the case when Google started penalizing website owners for having spammy and low quality inbound links.

If, however, you choose to rely more on a combination of quality content and on-page optimization, combined with a slow but steady acquisition of quality backlinks and steady social activity, your website will be more "future-proof", and future algorithm changes are less likely to have an impact on your site and your wallet.