Month: December 2015

A Google Adwords is beneficial to you and your business, because through it you can reach millions of customers all over the world, and as a result you can meet your target customers and sell goods to them, this form of advertisement has many benefits, and as a business person can be of help to you, below here are some of its benefits  

Customer attraction :By signing up for this form of advertisement, it will attract more customers to your business, because it will be easy for the business to be found by new customers who will visit your site thereby leading to the increase of your online sales 

International advertisement: It is another benefit that comes with Google adwords, because having this method of advertisement will enable you advertise your business locally or globally to your target group of customers, thus making many of your customers see what you have to offer as they visit your site

Reaching the right people: This method will also enable your business be able to reach the right people at the right time, because the business will be found by people through Google search  

Customer connect across the web: The method also offers you an opportunity to connect with your customers, because you are able to reach your target customers through relevant sites across the web it offers a range of options example by websites or marketing  

Provides for accountability: Another benefit of Google adwords is that it is accountable because this form of advertisement will show how many people noticed your advertisement , not only that will show the percentage of the people that clicked on the advertisement or tried to contacting you, all this can be shown with the help of a tracking tool.

Google adwords technology is constantly being enhanced, as new features such as mobile ads, video ads or even image ads are always added thus enabling advertisers be able to reach a whole spectrum of targeted customers in order to read more on this form of advertisement go online and search through Google

 

 

Search engine optimization (SEO) refers to the tactics employed to increase the number of people that go online to access a website, consequently increasing its ranking in search results. It incorporates both the creative and technical strategies that aid in driving traffic, increasing rankings as well as promoting search engine awareness. The aspects associated with SEO range from the information contained in a webpage to the relationship between your site and other sites available online. Sometimes all it takes to increase traffic is to design a site in such a manner that it is clearly understood by the search engines.

There are some phrases or words that may have a negative impact on accessibility and search engine optimization. One such phrase is 'click here', often used to direct visitors to a specific site. A hyperlink is basically used by search engines to aid in identifying the information contained in a link. Therefore, the word 'click here' does not actually give a clue on what a website is about. More often than not, users scan a webpage, and things such as hyperlinks would stand out. It is thus advisable to use hyperlinks coupled with descriptive words or texts. 

Websites that invest more in SEO compared to other forms of promotion and marketing would have high return rates. The right SEO would help a website get numerous visitors while a wrong one would bury it deep down in search engine results where there is minimal visibility. By boosting rankings, SEO ensures that the contents of a website are placed at the top where they can be readily accessed by a searcher. This clearly shows that understanding the basics of SEO is fundamental, especially for those who want their websites to thrive. The web is a perfect platform to get free information on SEO basics.